Load shedding is a huge problem in Africa, particularly in South Africa and Nigeria sometimes lasting for days. This film highlights the issue in a positive way to capture the spirit of young people in the New Africa who carry on anyway. Embracing the dark and showing how great exciting things can come from it. Also reflecting the dark nature of Guinness beer with Nigeria being the largest consumer of Guinness in the world.
WINNER - MOFILM AFRICA COMPETITION 2014
Written, Directed and Produced by Black Noize Films
This film shows show a wealthy man with a minimalist lifestyle. He only has one of kind collector pieces. For him it really is the best or nothing.
This film demonstrates all the intuitive technology in the new Audi A6. Personified as the perfect personal assistant. Intelligent and beautiful.
This commercial was split between various production companies around the world to produce scenes which got edited together.
Production: Black Noize Films
An African auto electrician finds an innovative solution to keep his business running when the lights go out.
MOFILM AWARDS: Gold and Grandprix 2016
Director, Writer, Producer: Black Noize Films
This campaign communicates the emotional side of 'Have it Your Way'. Our macho audience love to travel and be in control. Here they play on the ignorance of the cute American girls they met in the Burger King diner.
This was the most talked about and downloaded commercials in the Middle East.
Agency - Tonic International
Produced by Zoe Production
NANDOS RAMADAN
This film aired during the holy month of Ramadan in Dubai. It shows a guy who can hardly wait to satisfy his craving.
GOLD EPICA 2007, GOLD LYNXX 2007, BRONZE LOERIE 2008
Agency - Tonic International
Directed by Black Noize Films
NANDOS HAPPIER
This guys dreams came true making him the happiest man on earth.
Produced by Giant
This film was created during 2006 Fifa World Cup soccer fever. It shows two guys skillfully getting rid of their old TV set to make room for the new Sony Vega.
BRONZE EPICA 2006, GOLD LYNXX 2006, SHOWCASED ON 'SHOTS'
Agency - Tonic International
A group of young people are out painting a mural together. Some of them take it a bit too far and a colourful fun paint fight ensues. Demonstrating color like no other for Sony Wega.
Agency - Tonic International
Produced by Velocity Films
Pokka Aloe V is a healthy aloe vera soft drink, packed with nutrients to help you get more vitality out of your day.
Director - Black Noize Films
Agency - Tonic
Animator - Bewilder
Samsung demonstrates the how the AC's help you sleep with an unexpected twist.
Teaser carousel for the promo WTF! Users need to guess the flavour and win prizes.
We collaborated with Yonder for the digital activation where limited NFT tokens were hidden in busy areas, and the users would search for them using AR on their phones. Each NFT token found would mean a prize for the person who finds it.
Agency: Studio X
Teaser campaign for the launch of the new label and WANTA campaign.
Vibrant social carousel for Schweppes House of Mix
Social campaign.
It’s been 40 years since Columbia released the first iconic Ghostbusters movie. This idea celebrates the milestone fusing the two icons together in a creative, very Ghostbustersy way. It was a poster and came alive in social video.
Celebrate a greener Diwali with India’s favourite scooter, Vida.
Fun motion graphics video for Fanta.
Global adaptation for Coke Zero reels.
Agency: Studio X
More social media Gifs for the Sprite Heat Happens campaign
In the UAE, magazine images or ads suggesting anything remotely sexual get censored with a black marker over the particular area before they are released to the public. We played on this censorship issue by making a very exaggerated black out for the wonderbra ad. This was a teaser for one of the first Wonderbra stockists to ever open in the Region.
GOLD EPICA 2006, GOLD LYNXX WINNER 2007, NEIL FRENCH WORLD PRESS AWARDS 2007. PUBLISHED IN THE 'ARCHIVE' AND CBS PARIS.
Agency - Tonic International
Dubai Sport City was another massive development in Dubai. A city where people could live, work and play. Surrounded by state-of-the-art sporting academies and stadiums that can accommodate world class events like the World Cup or the Olympic Games.
www.dsc.ae
PUBLISHED IN 'ARCHIVE' ADVERTISING, 'ARCHIVE' PHOTOGRAPHY AND 'CREATIVE ADVERTISING' 2006
Agency - Tonic International
D&AD WOOD PENCIL 2006, GOLD AND GRAND PRIX 'UAE CAMPAIGN AWARDS' 2006
Agency - Tonic International
This campaign shows a series of beautifully shot portraits of people who have fallen asleep at work due to not enough sleep from poor mattresses. Simmons would obviously be the way to get a proper good nights sleep.
Published in Luerzers Archive
This was a pro-active campaign created for Audi Pre-sense. Technology that warns you what lies ahead.
Agency - Tonic International
Mind blowing creative books. The art direction was based around 50's styling. With each image starting out as black and white and then spot painted like the technicolor process of the time.
Agency - FoxP2
Kids don't like vegetables which makes it difficult for them to get all their daily nutrition. Wyeth Progress gives your kids a third of all their daily nutrition in one glass of formula milk.
Agency - Tonic International
This was great open minded client. They let us do just about anything. Here is a humorous series of print ads showing suicidal office furniture and their suicide note explaining how they just can't live up to the stylish ergonomic range of Bafco furniture.
Agency - Tonic International
BRONZE LYNXX 2008, 'ARCHIVE' ANNUAL 2008
Agency - Tonic International
A campaign painstakingly animated to every detail following the exact specs of office furniture modules.
SILVER LYNXX DUBAI 2008
Agency - Tonic International
A series of quirky retail ads to promote the launch of a new high-end shopping mall that stocks top fashion brands called Burjuman. The models are reacting to the retail flash which has invaded the scene.
Agency: Team Y&R Dubai
Audi was a supporter of the 8th Dubai film festival around the same time as Batman 'The Dark Knight Rises' was getting released in 2012. Batman shows his jealous darker side here where not even his Batmobile is cooler then the Audi R8.
Agency - Tonic International
DIPLOMA 'GOLDEN HAMMER ADVERTISING FESTIVAL'
Agency - BBDO Moscow
'TIMES LIVE' DAILY WINNER
Agency - OFYT
ONE SHOW MERIT 2010, ADS OF THE WORLD SILVER 2009
Agency - FoxP2
NEW YORK FESTIVALS FINALIST 2005
Visually graphic and creatively simple, it gets the message across quickly.
Premenstrual pain can cause women lots of stress and bad moods. Femerital relieves the symptoms for a happier cycle.
Henley & Partners is the global leader in residence and citizenship planning. They enable high nett worth clients to acquire dual citizenship for themselves and their families through many of their country programs around the world, and rely on multimedia communication to share their brand offerings. A premium visual style and tone of voice is applied to everything from books, brochures, print ads, digital marketing, digital apps, indexes, events and brand films. Here is a scope of brand material across all mediums.
Here is a series of images we shot for Grenada and Antigua country programs
This was a picture book compiled from stock images to impress the clients at an agency pitch. Along with inspiring copy and surprising imagery, it worked well to capture the feeling of surprise, Kia's brand strategy and the agency won the pitch.
Agency - OFYT
This was a naming, branding and CI for an office park in Abu Dhabi designed around biopholic principles.
This was a direct mailer City Press sent out to media planners. A questionare was included to get feedback direct from the planners and get insights so they could work together to deliver a better quality newspaper.
LOERIE FINALIST - GRAPHIC DESIGN 1999
Agency - Red Nail
Pitch deck for Match, an adult dating app targeted at a more mature audience. The deck was much very in depth, but here are just a few slides.
This was an app I designed for Henley & Partners. It takes the user through the company profile, highlights the passport access and citizenship by investment programs in their portfolio.
Lancewood Cheese featured all their mouth watering recipes beautifully photographed on an easy to navigate website. The photography style was derived from a print campaign showing a series of beautifully crafted gourmet dishes looking like paintings. The line was 'A MASTERPIECE IN EVERY MOUTHFUL'.
The site branched out with video’s featuring chefs cooking with Lancewood cheese.
www.lancewood.co.za
Agency - OFYT
Roastwell Nuts
Website UI Design
Anna Moss is an online fashion store selling a range of chic sexy dresses designed by Anna. This was a brand new identity created. Logo design, art direction and photography style.
Produced by Black Noize Films
This was a continuous looping clock projected onto the event building as a large DOOH. It was a simple concept where the watch was ticking backwards as it counted down to the opening of the prestigious Doha Jewelry and Watch Exhibition.
It had supporting 6 second social media teaser videos adapted to 1×1, 4×5, 9×16.
The watch was designed from scratch in 3D animation and the videos produced by Black Noize Films
These were tactical copy driven DOOH in airports in arrival zones that played on heated moments in airplanes for Sprite. Heat Happens. Stay Cool.
Visa campaign calling for Gen Zs to share their best first time experiences abroad and Visa will credit your account to go on your next journey.
Eye popping delicious Fanta DOOH. Wanta?
Quick and fun DOOH for launch of Charged, a new energy drink from the Coca-Cola Company. We made a version with sound for social reels.
This was a tactical idea playing on the ‘We Accept’ campaign. Small branded pillow give-a ways would be placed at the departure boarding gates in support of the Visa OOH. Travelers, especially younger ones, would find them useful to take on their journey and use on the beach, back packers hostels, or wherever their destination took them. All the while promoting the brand and campaign wherever they went.
This poster was stuck on the walls outside hair salons with a deliberate page curl on the bottom right corner. A message prompted passers by and customers to uncurl the corner revealing a Cloud Nine hair straightening iron which was available to purchase inside.
This was part of a new campaign for Sea Harvest. Fresh fish harvested every day by the fishermen of the West coast. Bringing you the tastiest fish from their home to yours.
Agency - Radar
The Abu Dhabi Shopping fair. All the shopping you can imagine. Ads were made up using all the toys, fashion and paraphernalia available to create a kaleidoscope for the senses. The pattern doubled well for gift wrap paper and shopping bags.
Microsoft Hotmail and Messenger was merging into one place. Windows live would streamline all your social media content saving to time and energy to explore your online world. These were teaser posters designed to create awareness
Agency - Tonic Asia
A press and poster series for Dairy following the beautiful illustrative look of the campaign originated by FoxP2. Mixing African and english words to create visual
headlines, making it enjoyable for everyone.
Agency - FoxP2
This was part of a poster series for Romonov Vodka targeting a younger market. It's a good art directional and typographic piece.
Agency - OFYT
UNLEASH YOUR 8th SENSE
This was a pitch for the Audi R8 launch event held at the Yas Marina Circuit in Abu Dhabi. Guests would experience all the known senses with taste, touch, feel, hear, smell, and be introduced to some new lesser know senses they would experience when driving the exhilarating new R8 around the track. The event included fine dining, an entertainment show featuring a balancing artist, his and hers gift perfumes, and the thrill of driving the the new R8.
‘Bic to School’ was a promotion for Bic to dominate ‘Back to School’ fever by simply changing the name. With their vast range of quality stationery they could really support their claim and get behind education by offering up large cash prizes in the form of school fees. The mechanic was simply a bundle of Bic stationery students would need in a 'Bic to school' pencil case. Inside each case was a promotional code that gets entered online and into the lucky draw. It was supported by online tutorials, loyalty programmes for schools and in-store displays.
The stationery would come together to create a stop-frame animation of the theme logo.
HOME DELIVERY
A loose serviette inserted in a magazine along side a mouth watering Whopper to drive home delivery.
CALIFORNIA WHOPPER
BurgerKing launched the American Whopper. Press, poster and POS were designed in the style of American classics. The local BurgerKing transported you with in-store displays, staff uniforms, delivery bikes and roller girls.
DRIVE-THRU
BK had a big outlet inside a service station. This promo worked along side the service stations' car wash to drive more traffic through the drive-thru's with a loyalty card system.
Agency - Tonic International
Mouth watering California Whopper. The KV for the BK promo.
KV for the A8 campaign. Always first class. Supporting the TVC.
DP World, the global ports terminal operator was a proud sponsor of the Dubai World Championship Gold Tournament.
Chery Tiggo Park is an event activation over the weekend inviting families to experience the fun world of Chery. The full range of cars would be on display, with activities for kids, delicious food and entertainment, and the show stopper which would be a giant Tiger installation made from recycled Chery parts to promote the Hybrid technology of the cars. The tigers eyes would be made from Chery Tiggo headlights which would light up. Project still in production.
AI short sci-fi film in development with Vincent Raffray. A Tesla robot navigates Mars and comes across a technological relic of the past with a philosophical twist.
Here are a few screen shots.
