In the UAE, magazine images or ads suggesting anything remotely sexual get censored with a black marker over the particular area before they are released to the public. We played on this censorship issue by making a very exaggerated black out for the wonderbra ad. This was a teaser for one of the first Wonderbra stockists to ever open in the Region.
GOLD EPICA 2006, GOLD LYNXX WINNER 2007, NEIL FRENCH WORLD PRESS AWARDS 2007. PUBLISHED IN THE 'ARCHIVE' AND CBS PARIS.
Agency - Tonic International